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LANE4 Property Group has entered into a venture with the owners of the Mercato property to develop a new regional shopping center in Lawrence, Kansas. LANE4 will join forces with land owners and long-time Lawrence developers and property owners, Duane and Steve Schwada, and members of the Gene Fritzel family, to develop a 600,000 SF retail, restaurant, and entertainment center at the corner of K-10 and West 6th Street, directly south of the newly opened, Rock Chalk Park.

With the steady westward growth of Lawrence, the recent completion of Rock Chalk Park and traffic and highway access improvements already in place, the K-10/U.S 40 intersection is ready to emerge as the new destination for regional shopping for the under-served trade area between the existing regional retail destinations in West Topeka and the Kansas City suburbs. “It just makes sense to locate Lawrence’s next major retail center adjacent to the City’s new regional recreation center and Rock Chalk Park and to take advantage of the traffic generated by that facility,” Peery said.

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