Director of Marketing and Communications
Throughout her career, Elise has focused on a wide range of marketing disciplines from corporate communication and business development to branding, creative marketing and graphic design. She also has significant experience in event planning and coordination, community relations and PR. In addition to her degree in Marketing, Elise also completed a post-bachelor program at the Kansas City Art Institute in Graphic Design.
As the Director of Marketing and Communications, Elise is responsible for developing and implementing company-wide marketing, communication and brand strategies. She works directly with the sales team to coordinate marketing activities for all of LANE4’s clients, developments, and listing assignments, as well as business development activities and new project pursuits. Additionally, she works with LANE4’s ownership group to define and accomplish the company’s corporate goals in respect to brand management, advertising and promotion and media relations. She is also responsible for the company’s quarterly and annual publications and market research collateral.
